The Best Big Data Analytics Software for Your Small Business

Big data analytics is important for successful companies, and it impacts every part of your business.

Small business owners need software that can easily analyze data and help them make decisions that will increase profit and improve customer experience. But most of all, the insights from this data help keep things running smoothly. These five data analytics programs, therefore, offer the perfect suite of features for small businesses.

1. Looker

Are you in an industry that uses a large amount of data to determine several business factors? Looker is designed to easily combine data from your sales process, customer care, marketing campaigns, and web activity. This software even allows you to create your own functions to improve your outreach, products, promotions, and customer satisfaction. It’s also easy to use, and some of the largest businesses use this software, including Spotify, Lyft, and Nordstrom. Looker is customized to your company, so a price quote can only be obtained by requesting a demo.

2. Microsoft Power BI

Microsoft already has a suite of products that can help you operate your business optimally from Excel and Word to PowerPoint. Power BI is a business intelligence software that allows you to access big data insights from anywhere across any platform—including PC, smartphone, and tablet. However, the benefit of choosing Microsoft Power BI is that it has access to several other programs like Google Analytics, MailChimp, SharePoint Lists, Oracle, and more. You can sign up for Microsoft BI for free or pay for Power BI Pro for $9.99 a month per user.

3. Tableau Desktop

Tableau Desktop translates raw data into graphics and other visual charts to show patterns in business trends and decisions. This software is unique because it provides interactive dashboards that are incredibly user-friendly. It’s important to find a data analysis software that works with third-party applications, and Tableau does just that. You can connect to more data through Amazon Web Services, Google Analytics, and Salesforce to combine information without writing code. Pricing starts between $35 and $70 per month for each user, depending on the feature level. Tableau Desktop offers a free trial if you’re on the fence about this program.

4. Domo

Domo has been named to the 2017 CNBC Disruptor 50 list as a private company whose innovations are changing the world. Like similarly honored products, Domo saves all information on the cloud so your data is accessible anytime across differing platforms. Since most businesses already use a range of services, Domo also works seamlessly with Salesforce, Twitter, Facebook, Google Analytics, Intuit QuickBooks, Microsoft Excel, and much more. You can try out Domo for free while getting 100GB of free data. Signing up for Professional or Enterprise levels will incur a cost.

5. Qlik Sense

Lastly, Qlik Sense is a business intelligence and big data analysis software that comes preconfigured with a host of features across three tailored editions. These include Desktop for individuals, Enterprise for larger businesses, and Cloud for secure hosting and access to apps. The visual analytics platform allows you to easily create personalized reports and dynamic dashboards, explore vast amounts of data, and also find meaningful insights to make complicated business decisions. Additionally, the information is accessible anytime from anywhere, including mobile devices. Small business owners can request a live demo and pricing through Qlik’s website.